There were several reasons why we were drawn to this admittedly unconventional image. The evolution of rust is UNSCRIPTED. Its colours emerge from the touch of NATURE and blend into entirely unpredictable formations. Rust therefore serves as a perfect metaphor for wine. While people can nudge the process along its way, the final product is determined by the life of the vines, the development of the vintage, and the moment or memories of its enjoyment. One of the most wonderful characteristics of wine – which it shares with rust - is that it is truly ALIVE, EVOLVING and TIMELESS.